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While popularity can be subjective and vary depending on demographics and interests, here are 10 top contenders for the most popular mail-order catalogs in the US, based on recent trends and historical data:

Clothing & Accessories:

1. L.L.Bean: Offering high-quality outdoor apparel, home goods, and gear, L.L.Bean remains a trusted brand with a loyal following.
2. Lands' End: Known for classic styles and comfortable fits, Lands' End caters to families and individuals seeking timeless pieces.
3. J.Crew: A mix of contemporary fashion and casual staples, J.Crew's catalog keeps shoppers updated on the latest trends.
4. Nordstrom: Featuring luxury brands and designer labels, Nordstrom's catalog delivers a high-end shopping experience.
5. Victoria's Secret: Lingerie, sleepwear, and beauty products make Victoria's Secret a popular choice for women seeking stylish and comfortable undergarments.

Home & Garden:

6. Williams-Sonoma: From cookware and kitchenware to furniture and bedding, Williams-Sonoma caters to culinary enthusiasts and home décor aficionados.
7. Pottery Barn: Offering timeless furniture, bedding, and home accessories, Pottery Barn's catalog inspires cozy and stylish living spaces.
8. Restoration Hardware: Known for its rustic-chic aesthetic and high-quality furniture, Restoration Hardware's catalog is a treasure trove for home design enthusiasts.
9. West Elm: With modern furniture, rugs, and home décor, West Elm's catalog appeals to young professionals and design-conscious shoppers.
10. Gardening catalogs: Several regional and specialty gardening catalogs remain popular among green thumbs, such as Burpee Seeds, Gurney's, and Johnny's Selected Seeds.

It's important to note that:

• This list is not exhaustive, and smaller, niche catalogs can also have dedicated followings.
• Digital catalogs and online shopping continue to impact the mail-order industry, but dedicated catalog fans still appreciate the tactile experience and curated selection.
• Personal preferences and demographics play a significant role in catalog popularity.

Remember, the "best" catalog is ultimately the one that caters to your specific needs and interests. Exploring different options and finding your favorites is part of the fun!